As a marketer, I’ve been doing Instagram for a long time.I have worked with countless clients, and yet they either miss out on one or more of these vital Instagram analytics or take them for granted.
One particular client I remember uploaded fabulous content but couldn’t understand why their rate of growth was so sluggish. It was then I saw that many people forget important indicators in their game which can actually change things quite a bit.
Instagram analytics is the key to opening up wisdom which brings marketing success. Let’s look at the important indicators together:
- Reach
- Engagement Rate
- Likes, Plays, Shares, & Comments
- Saves
- Profile Visits
- Negative Feedback Rate
- Website Clicks
- Average Watch Time
1. Reach
Definition: Reach is calculated as a unique user of your content.
Importance: High reach gives rise to greater brand awareness. More and more people are reading your messages and seeing what’s on your feed-which is the only way to reach out in such unnoticeable vistas.
Actionable Insight: Keep an eye on your Instagram Analytics to make sure just exactly how visible this content is. If you have low reach, try different experiment times and types of content to find out if something really clicks for your audience.
2. Engagement Rate
Meaning: Engaged rate measures the user participation of your post. It is calculated by the number of interactions (likes, comments, shares and save) divided by your total follower count.
Importance: This Instagram Analytics helps you measure whether or not what sort of experience your content gives to users. With a high engagement rate, we know that followers actively interact and look forward — they are responsive readers.
Actionable Insight: Monitor your engagement rate and find out what kind of content your audience likes the most. Use that information to make more things that work and maybe fine-tune the message behind it too.
3. Likes, Plays, Shares, & Comments
Definition:
Likes: The number of likes your video received.
Plays: Number of times your video content was watched by visitors.
Shares: Number of times your video content was forwarded on by visitors.
Comments: Number of comments left underneath in response to the post.
Importance: Together, these metrics tell you how much people appreciate and interact with whatever it is that you’re posting or saying online.
Actionable Insight: In Instagram Analytics, these numbers provide several views into how your audience is engaging with what you post. For example, if lots of people share your content, it may well have merit. In this case the comments provide actual direct feedback and input about where to take things next.
4. Saves
Definition: How many times will a user add bookmarks about your post.
Importance: This analysis by Instagram Analytics shows that people think your stuff is just great! They consume the same content over and again but never tire of returning to it.
Actionable Insight: You may also figure out what your fans really like. When they bookmark that for future consult, try checking in on how many plays counts occur.
5. Profile Visits
Definition: How often a user visits your profile.
Implications: Profile visits of Instagram Analytics indicate a degree of infatuation with your brand as a whole, they are often also a very early indicator for new followers or traffic to your site.
Actionable Insight: Raise profile visits through a bio that is properly optimized, clear calls-to-action and consistently create updated content. Measure this number, which also reflects interest in or perception of your overall brand.
6. Negative Feedback Rate
Definition: Includes actions such as unfollowing or muting content. It also allows people to report your posts if they see them as spamming their feeds with unnecessary information
Importance: A high negative feedback rate indicates users are unhappy with your content, which will impact the brand’s reputation.
Actionable Insight: This Instagram Analytics metric will allow you see what could be triggering customers leaving a website. Less negative feedback=more video will be seen = more connected with your audience
7. Website Clicks
Definition: How many people clicked on the link in your bio and then navigated to your website.
Importance: This Instagram Analytics metric represents the traffic generated directly from Instagram to your site, meaning any visitors have clear conversion potential.
Actionable Insight: Track website clicks to gauge how effective your Instagram Profile is in driving traffic. More clicks means better call-to-actions that make people want to check out your offering.
8. Average Watch Time
Definition: The average duration users watch your video content.
Importance: Measuring this Instagram Analytics metric is important to determine how compelling your video content really is. The longer the watch times, greater is your video compelling.
Actionable Insight: Monitor Average Watch Time to find out which videos keep your audience watching for the longest. This can help you craft better, more compelling video content.
Final Thoughts:
Optimize your Strategy using Instagram analytics, tracking these metrics routinely enables you to analyze who your audience is, what type of content works best for them and improves the overall Instagram account.
Make sure you review these regularly to ensure that your efforts amount to something!
When you ace these statistics, your Instagram play changes radically and you do much better on the platform. Happy analyzing!