women entrepreneurs doing linkedin personal branding

LinkedIn Personal Branding: How to Showcase Your Unique Value

LinkedIn personal branding is such a powerful approach, and if you do it right — your professional life will take off.  With our experience in personal branding and building an online brand for Coaches & Consultants as well, we are sharing a few of the simple yet often overlooked common tips. Just by doing these, …

women entrepreneurs learning about instagram analytics for their business

Unlocking Instagram Analytics: What Metrics to Track and Why They Matter

As a marketer, I’ve been doing Instagram for a long time.I have worked with countless clients, and yet they either miss out on one or more of these vital Instagram analytics or take them for granted. One particular client I remember uploaded fabulous content but couldn’t understand why their rate of growth was so sluggish. …

social media advertising trends 2024

2024 Social Media Advertising Trends: Emerging Developments

As the digital environment changes ever so quickly, it becomes that much more essential for businesses and marketers to keep up with the latest social media advertising trends. Trends keep changing and now that we have evolved from traditional marketing to digital, knowing these will help companies to curate their marketing strategies better to capture …